[Editor’s Note: Much can be learned on video storage management from our cousins in the Media and Entertainment industry.] – PROMISE Technology, a global leader in the storage industry that develops solutions for the media and entertainment market, announced that the company will display its latest storage solutions for multimedia professionals at the SET Expo in São Paolo, Brazil from August 24 to 27th. The SET Expo is the largest exhibition and conference for broadcast and electronic media professionals in Latin America.

PROMISE will join its partner TiTV Tech at booth F16/F18 to showcase how it helps video workgroups become ‘4K ready’ with the SANLink2 Thunderbolt™ 2 to fibre channel bridge, Pegasus2 Thunderbolt 2 desktop RAID storage, and VTrak A-Class shared storage with the new G-Class NAS Gateway.

"The media and entertainment market in Latin America, and Brazil in particular, is growing at the fastest rate in the world," said James Lee, CEO, PROMISE Technology. "The SET Expo is the perfect forum to demonstrate why some of the world’s most advanced media organizations and sports entertainment companies rely on PROMISE to help them become 4K ready."

This rapid growth is creating a need for appropriate content management infrastructures, particularly with the eyes of the world being on Brazil while it broadcasts major sporting events such as the recent FIFA 2014 World Cup and the upcoming 2016 Summer Olympics®, in Rio de Janeiro.

Producers of sporting events have emerged as leaders in 4K adoption, and PROMISE provides end-to-end storage solutions for all aspects of sports content production, including video surveillance […]