Videoloft is bolstering its presence in the United States by hiring new U.S. based sales staff and integrating with established brands in the US market, including Digital Watchdog, exacqVision, Vivotek and Lorex. Videoloft focuses on transforming traditional professional surveillance systems into cloud connected solutions via the Videoloft Cloud Adapter. The company was born from the innovative technology created for the Manything app in 2012, which turned old smartphones and tablets into ad-hoc DIY home-monitoring cloud cameras.