The Toggery a country and western store serves thousands from across Inyo County and eastern Sierras region

The Toggery is a country and western store that has been in business for 100 years in Bishop, Calif., a small town of about 5,000 people located on the eastern side of the Sierra Nevada mountain range. This charming store serves thousands of customers from across Inyo County and the eastern Sierras region, as well as thousands of travelers who are headed up to ski at the popular ski resort, Mammoth Mountain.

The Challenge

The Toggery has been within the family since the 60s, and when Bill and his wife Leslie took it over four years ago, they applied technology immediately. Source: arcules.com