Ah, that ever-so-special “sweet spot” — it is that loud crack from the bat that tells everyone you just crushed the baseball; or that satisfying ping you hear before the golf ball arcs hundreds of yards down the fairway. In business, it’s the feel of a firm handshake when both parties know they have closed a great deal.

The sweet spot is typically a small, yet perfect window. In the world of selling surveillance cameras, however, you will find that sweet spot for IP video is much bigger than you think.

IP Video Dovetails with Other IP Systems
Finding your sweet spot starts with IT infrastructure, the pipeline for collecting, transferring, and storing data critical for daily operations.

It affords integrators the ability to deliver robust IP-based solutions that both dwarf the limitations of previous analog CCTV solutions and deliver a wealth of cross-functional value in the form of operational intelligence gathering.

On a basic level, an IP-camera is really a computer that sees. It lets your customers shed DVR equipment and free up operational time by leveraging edge-based applications and storage (through memory cards or attached storage) or use a cloud-based architecture to eliminate the need for onsite devices.

On a more advanced level, IP video solutions can incorporate applications to assist organizations —from individual small businesses and franchises to large national or global companies with satellite locations— in discovering ways to improve overall operational efficiencies and performance.

John Bartolac is Manager of Industry Segments and Government Programs for Axis Communications. He has more than 20 years of experience in the security industry, both in the private and public sectors.