If you’re not using online video to market your small business or brand, you’re likely missing out on a lot of traffic. And now is probably a good time to get started. A new study from Cisco, the company’s VNI Global IP Traffic and Service Adoption Forecasts, 2013–2018, reveals. The study says that by 2018, 79 percent of all Internet traffic will be video-related.

That’s an increase from the 66 percent share that video traffic claims today. And by 2018, the amount of people online and the amount of devices that are Internet-enabled will grow exponentially.

The Cisco study predicts that in less than five years, more than half of the world’s population will be active Internet users. That’s equal to about 4 billion people.

At that time, there will be 21 billion Internet-enabled devices. That’s an increase from 2.5 billion people using about 12 billion devices today.

Doug Webster, Cisco’s Vice President for Service Provider Marketing, says in a video accompanying the release of the company’s study: “Those devices can leverage faster broadband speeds and because it’s providing more convenience, people are able to do more things with it. And more often than not, they are turning to video.”

Cisco notes that the average broadband user’s speed will increase from about 13 Mbps today to 42 Mbps in 2018. This will allow the average user to stream 4K and UHD (Ultra High Definition) video from nearly any device online.