Revenue for the Camera Equipment Manufacturing industry in China is expected to total $15.3 billion in 2013, says IBISWorld. Growth over the past five years has been estimated at 6.5% annually.
China has become the world’s largest production base for camera equipment, and digital cameras have gradually become the dominant products. Revenue generated from traditional film cameras is low and these sales tend to be concentrated in rural areas and niche markets. An estimated 90.0% of industry output in 2013 will be digital camera equipment, up from about 41.0% in 2004, says IBISWorld.
Basic digital cameras are no longer a luxury good for many Chinese people. The greatest demand for digital cameras comes from economically developed regions of China, such as large provincial capitals and coastal areas, says IBISWorld.
There are about 130 enterprises operating within this industry in 2013, and the top four industry participants – Foshan Pulihua, Canon, Samsung, and Sony – hold a combined share of about 73.3% of total industry revenue. The concentration level differs across China’s different regions, however. Future growth for the camera equipment manufacturing industry in China will be mainly due to steady increases in domestic demand over the coming years and declining final prices. IBISWorld also anticipates that the market share of domestic participants will rise with improvements in technology and ongoing brand-building.