Video analytics should be an integrative component of every video management software. NETAVIS Software pioneered this concept over five years ago. With the initiative iCAT Jump Start, iCAT Video Analytics is now included for free with every Observer installation. Besides improving perimeter security, creating heat maps, and providing vital customer frequency data, iCAT also offers highly accurate object counting. The complex tripwire algorithm detects the direction of objects in the video stream, includes a self-learning component, and prevents double counting. This significantly improves the accuracy and solves a wide range of scenarios.