Assa Abloy Mobile Access for Hospitality went live for the first time last week when Starwood Hotels & Resorts Worldwide, Inc., introduced SPG Keyless, a keyless entry system allowing Starwood Preferred Guest members to use their smartphone as a key. Rolling out to Aloft, Element, and W Hotels across the globe, SPG Keyless makes its official debut in 10 hotels in markets including Beijing, Hong Kong, New York, Los Angeles, and Doha.