The concept of white box is nothing new to the IT industry. In the beginning, there were a handful of manufactures who dominated the server, workstation, and laptop market. Well-known brands like IBM, Hewlett Packard, and Compaq were a mainstay throughout corporate IT. As the industry started to shift, generic —or white box— servers began to emerge. Companies like Supermicro and ABMX offer price competitive solutions over traditional branded products. Large companies like Amazon, Facebook, Netflix, Google, Microsoft, and LinkedIn have all made the shift to white box servers.