News Source For The Physical Security Industry

Tornados, hurricanes, flooding, forest fires— these natural disasters aren’t rare “acts of God” anymore. When you build strength in from day one, keep people informed, and follow a calm, practiced playbook, a scary weather week can become a loyalty moment instead of a scramble.

Anecdotally, the frequency in these displays of nature’s fury is noticeably more often than even a decade ago. Coastal towns still watch the tropics, but inland neighborhoods now look at flash flood alerts, power-grid strain, or hazy orange skies from fires hundreds of miles away.

In last month’s introductory article of this series, we explored how understanding your prospect’s personality type can transform your sales approach. Now, let’s take a closer look at the first—and perhaps most intense—personality type: the Driver.

Audrey Pierson’s latest series, How to Win Over Every Personality Type, focuses on the unspoken truth every sales professional faces – perceived value is different from one individual to the next.  In this series, Audrey presents how properly aligning the sales process to each category of personality type is crucial in the advancement of a deal through the sales process.

Over the last several months, I’ve continued to share stories from business owners who are candidly opening up about what’s keeping them awake and the strategies they’re using to face those challenges head-on. This month I spoke with Stan Matysiak, Founder and President of the AiN Group.