AlarMax appointed James Ure as vice president of sales and marketing. With rich expertise in product development, business strategy and customer engagement, along with a lifelong enthusiasm for AV technologies, James will be an asset to AlarMax as it continues to grow within the residential and pro AV categories.

Driven by a passion he discovered in elementary school, Ure’s versatile AV career spans 35 years. James began his career in 1989 after training in recording engineering. His extensive background includes roles as a concert sound engineer at SoundWorks in Virginia, co-owner and recording engineer at Media Kitchen Studios in California, and house of worship sound systems designer with Point Source Audio. He has also significantly contributed to product development and market strategy for major brands like dbx Professional Audio and BSS at Harman.

Most recently, as a Key Account Manager for Distribution with the Bosch Group, he played a pivotal role in reintroducing major brands like Electro-Voice and Dynacord to commercial and installed sound markets across 46 states.

“Jim embodies the spirit of AlarMax and joins our team at an incredibly exciting time, with more customers than ever hungry to enhance their product mixes with new AV solutions,” said Randy Hall, president at AlarMax.

“With his many years of hands-on sound engineering, service and training expertise, and unrelenting curiosity for the AV category, Jim will be a valuable addition to our team as we continue to expand and push the boundaries of cross-category innovation.”

“Joining AlarMax is the perfect opportunity to delve deeper into my passion for AV technologies while contributing to the company’s legacy of excellence in customer service, product support and technology experiences,” said Ure.

“I look forward to supporting the company’s growth and bringing exceptional value and innovation to the growing AlarMax community in this role.”

James’s appointment reflects AlarMax’s strategic commitment to enhancing its leadership team and driving sustainable growth across its business segments.

AlarMax distributes state-of-the-art solutions from the industry’s leading manufacturers of intrusion, fire, video surveillance, access control, residential & commercial AV, sound, communications, structured cabling, and home automation products. Visit: alarmax.com 

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