BEST Crowd Management Wins Contracts for the Super Bowl Experience and World University Games


Leading crowd management and event services company will staff more than 1,200 employees across the two events

BEST Crowd Management announced that it will be providing services for the NFL at the Super Bowl in Phoenix, Ariz. and the FISU World University Games held in Lake Placid, Essex County, N.Y. 

At the Super Bowl, BEST will staff more than 800 employees for crowd management services at the Super Bowl Experience, NFL’s interactive football theme park; the nationally televised award show NFL Honors; at the league hotel; plus more projects associated with the game. 

“As one of the world’s largest sporting events, the Super Bowl takes an army of people to secure. We are honored to again be selected as a security provider for the Super Bowl,” said Vice President of BEST Jeff Spoerndle.

“Risk today is so diversified and BEST is well positioned to support large scale events because of depth in resources and extensive experience securing past Super Bowls, NCAA Final Fours, BCS College Football Championship Games, Grammy Awards, World Series, RNC and DNC National Conventions and much more.”

At the 2023 World Games, BEST will provide all event security, totaling 400 staff working across 16 venues. Combining high-level sport with educational and cultural events, the 11-day international competition is the second largest multi-sport winter event in the world. During the course of the games over 2,500 athletes from 50 countries will compete in 86 medal events. 

BEST has over 25,000 employees and services 125 sports venues and convention centers in the U.S.— ranging from the NFL to the MLB, NBA, NCAA, and NHL. With headquarters in Minneapolis, Minn., and in Montreal, Canada, BEST Crowd Management is part of GardaWorld Security Services, one of the largest privately held integrated security services companies in the world.

BEST Crowd Management offers decades of experience providing world-class security solutions and staffing for crowd management solutions with partners including some of North America’s largest stadiums, professional sports teams, college sports teams, major concert venues, and convention centers. visit:

GardaWorld is in security services, integrated risk management and cash solutions, employing more than 120,000 highly skilled and dedicated professionals. GardaWorld is committed to impeccable governance, professional care, and the well-being of everyone. visit

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