iluminar announced its partnership with Professional Sales Representatives (PSR) to increase the company’s services and sales presence with customers across the western United States.

PSR is an independent sales agency operating in the 13 western states and Guam. Their associates bring many years of field sales experience in the security marketplace as well as the audio/video, low voltage, fire and life safety industries. Since PSR’s founding in 2001, their fundamental principles are to represent quality products from quality manufacturers.

“Our partnership with PSR will allow us to bring the latest solutions in lighting technology to our customer base in the western U.S.,” said Eddie Reynolds, iluminar CEO.

“A key part of iluminar’s growth is building a team of experienced representatives who know our products, our value and our industry.”

“We are very proud to be a part of Eddie’s team,” said Scott Crown, PSR managing partner.

“We have respected the accomplishments of this brand and have enjoyed our friendship with Eddie for years. We will do great things together.”

iluminar is a specialist manufacturer and supplier of infrared (IR) and white light illuminators and license plate recognition products. Co-owners Eddie Reynolds and Joni Hamasaki bring over 30 years of combined industry experience.