Lee Odess Book, the 6 Phase Changes Shaping Access Control

The 6 Phase Changes

Group337’s Lee Odess Wants You to Think About Access Control in Brand New Ways His Book, The 6 Phase Changes Shaping Access Control, Explains How

During this time of unprecedented change, the access control industry is flush with opportunity. Lee Odess, a 2020 IFSEC Global Influencer in Security and Fire and author of The 6 Phase Changes Shaping Access Control, hopes his new book will spur stakeholders to consider how today’s unique conditions are bearing upon every aspect of the access control industry.

The book explores six driving forces and their resulting impact: market reach, technology, innovation engines, marketing, talent, and the “It” factor. 

Access control is no longer just about securing places; it is also about making them more accessible – whether remotely or on-site. Its relevance is also expanding beyond the traditional high-security marketplace to include a much broader set of mainstream applications.

The 6 Phases speaks to security professionals at every level in and around the access control industry: manufacturers, system integrators, end-users, investors, and analysts. Mr. Odess offers his readers a high-level viewpoint on how to proactively leverage today’s opportunities to affect positive change rather than become its victim.

“I’m grateful for the opportunity to bring this book to the market right now during such impactful change,” he explains. “With it, I hope to really start a conversation about the things that matter most and what we should be doing about them as the industry moves in new directions.”

Mr. Odess’ uniquely broad and well-informed perspective has been shaped by a career that has touched access control from every angle. In addition to time spent as an entrepreneur and integrator, he has worked for a billion-dollar manufacturer within the lock and access control industry, as an executive of a start-up who pioneered the IoT/smart lock/smart physical access control industry, and as an executive with the first cloud-based physical access control manufacturer.

Most recently, he is the founder of Group 337, a growth studio focused on business creation in the CRETech, proptech, and smart home markets within the security, access control, and IoT industries. He is also the founder of www.InsideAccessControl.com, a media platform focused on the physical access control industry. 

Mr. Odess’ book is receiving enthusiastic reviews on social media. “I strongly encourage everyone in the security industry to read The 6 Phase Changes Shaping Access Control,” says Security Consultant Jonathon Harris, MBA, CPP, PSP, and MN ASIS Board Member.

“Among its many thought-provoking, insightful takeaways are the important distinction between incremental change versus innovation and the benefits of seeking fresh ideas from everywhere and from all levels, including from those without industry tenure.”

The 6 Phase Changes Shaping Access Control is currently available for purchase, in ebook format, from https://www.accesscontrolbook.com/

Group337 is a strategic consulting studio focused on the physical access control, smart lock, and greater security industry. We work across the CRETech, proptech, and smart home markets that service small to large companies. Markets, technology, customers, and channels are moving fast, and our team works closely with you to help navigate the change, pressure, and desires for growth by bringing our experience, partnerships, and flexible, innovative practices. Group337 serves the Smart home, Smart cities, Smart offices, Intelligent buildings, Smart products markets to help companies and brands achieve exponential growth. Group337 is a sister company to The Inside, and The Index. The three companies together are focused on bringing strategy + content + data to the market.

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