Mastering the Ever-Evolving Security Industry Landscape

By: Anita Brunet, Wesco Vice President of Sales, N.A Branch Security & Locking Solutions, Wesco

Over my three decades in the security industry, the one constant I have observed is its continuous nature to evolve. My career kicked off somewhat unexpectedly following high school when I assumed a summer role as an administrator for a small security distributor. I initially intended to pursue an education from a university, but rather quickly I found myself deeply committed to what has become a rewarding career in the world of security product and service distribution. This industry embraces people like family and creates an environment that’s hard to leave.

At the time I started that summer role, security revolved around hardware: mainly locks, alarm systems and analog cameras. Today, these components remain vital, yet the sector is rapidly being reshaped by technology. Notably, four of the eleven 2024 megatrends published by the Security Industry Association (SIA) tie back to artificial intelligence (AI). Some of the key elements of the report as it relates to AI include how the cloud is impacting security while another highlights IOT convergence and what that means for integrators. The developments outlined in the article exemplify the reshaping of what it means to be an integrator in today’s market.

The integration of AI into security devices, like cameras with advanced sensors, has not only broadened the scope of traditional security roles, but also introduced a plethora of new opportunities, such as utilizing traditional security solutions in non-conventional applications like business optimization, building efficiency and retail heatmapping – to name a few. The emergence of AI in security also comes with its challenges, which include educating both integrators and end users while demystifying the perceived mystery of “the cloud.”

This shift towards sophisticated technologies requires integrators to adapt and learn. Understanding cybersecurity assessments, cloud-based solutions and new installation practices are quickly becoming fundamental skills necessary to navigate the industry’s evolution.

The sector faces significant labor challenges, including a shortage of skilled workers and an aging workforce, alongside a gap in attracting younger talent. These challenges can lead to project delays and may prevent businesses from seizing new opportunities. As a result, integrators often need to find innovative ways to leverage their existing workforce effectively.

For integrators to successfully manage these challenges and thrive in a transforming landscape, strategic planning and continuous learning are key. Engaging with educational programs, staying ahead of technological trends and maintaining agile operational strategies are crucial. From my experience, thriving in this dynamic field isn’t just about having the answers but about fostering a culture of quick adaptation and continuous education. It’s about making informed decisions that align with both current capabilities and future growth objectives.

Looking ahead, the evolution of AI and other technological innovations hold promising potential for the expansion of the security industry. Additionally, the shift to as-a-service business models allows integrators to both deepen relationships with their customers, and leverage possibilities for recurring revenue. For those ready to embrace these changes, the future is ripe with opportunities for growth, innovation and the redefinition of traditional security boundaries.

So how do integrators contend with these challenges and not only survive but thrive in this changing industry landscape? The answer is deceptively simple – find a trusted partner. If your organization could benefit from training or upskilling, the right partner can provide that. If labor is a challenge, the right partner can provide innovative solutions that help boost productivity and efficiency, making the most of the resources you have. The right partner can also help ensure that the right products are delivered to the right location at the right time. And if needed, they can help avoid delays by recommending and providing alternative products that meet specifications.

It’s an exciting time to be in the security industry. AI, the evolution of the camera as a sensor and several other technologies are unlocking opportunities for integrators to grow their bottom line and even expand into areas outside traditional security.

How prepared are you to navigate this new era?

One of my key responsibilities at Wesco is to ensure that our teams remain at the forefront of technology, and are equipped to help you navigate these transformative times. Additionally, we are here to facilitate introductions to manufacturers that we have carefully vetted, to ensure they meet your specific needs. We understand that transitioning to cloud-based solutions can be daunting, so we handle the heavy lifting to ensure a seamless transition for our customers, allowing them to focus on their core business priorities with ease.

Our dedicated team will manage the migration process from start to finish, ensuring minimal disruption to their operations and maximizing the benefits of cloud technology for their clients.

Anita Brunet

Anita Brunet is the Vice President of Sales, North America Branch Security & Locking Solutions for Wesco. She is a past president of CANASA (Canadian Security Association) where she still serves on their board of directors. Anita also was recently named to SIA’s Women in Security Forum’s Power 100 in recognition of her leadership and impact in the global security industry.


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