PSA, announced it will host an education track with sessions and a workshop during ISC West in Las Vegas, NV on April 10-12, 2018. The PSA education track will be held exclusively on Tuesday, April 10.

Members of PSA Committees, PSA executive leadership team, and other industry experts will lead the six sessions that are included in the PSA Track. Focus areas include leadership, sales, cybersecurity, marketing, RMR, and project management. The sessions being offered will include:

Essential Leadership Skills for the Emerging Leader
April 10, 2018, 9:00 AM – 10:00 AM
Organizations are facing complicated organizational challenges that demand the hasty development of new and agile leaders. Emerging leaders must swiftly learn and implement fundamental management skills, develop an extensive strategic perspective, and take their leadership skills to the next level. Attendees will discover key behaviors and essential skills needed in today?s marketplace for the up-and-coming leaders of tomorrow.
Presenters: Paul Boucherle, Matterhorn Consulting; Sharon Shaw, Tech Systems; Scott Ranger, Paladin Technologies; Jerrod Johnson, PetSmart

Leading Conflict: Using Conflict to Foster Leadership
April 10, 2018, 10:15 AM – 11:15 AM
All organizations encounter conflict, however perceptive leaders will use conflict to propel an organization rather than disrupt. The leader?s role in handling conflict is knowing why people disagree, having a process to resolve the conflicts and knowing when to intervene. This panel discussion will provide attendees strategies to utilize conflict to propel the organization forward. These strategies will help attendees create high-performing, successful teams and develop leaders throughout the organization.
Presenters: Paul Cronin, Cronin Corp.; Nigel Waterton, Aronson Security Group; Christine Lanning, Integrated Security Technologies; Ric McCullough, PSA

The Art of Client Loyalty – How to Build, Earn, and Retain Loyal Customers
April 10, 2018, 11:30 AM – 12:30 PM
How likely are your clients to do repeat business with you? Loyal clients are your most valuable customers and happy customers spend more money and more often. A happy customer is someone that will bring their business back again and again, and cut down on your own efforts to attract new business since they are usually willing to refer others to you. In this session, attendees will examine how to create customer loyalty, how to determine the wants and needs of customers, and how to deal with difficult customers.
Presenters: Tim Brooks, PSA; Christine Lanning, Integrated Security Technologies; Bruce Pontier, Security Consultant; Jerrod Johnson, PetSmart

Cybersecurity Tier Zero – A Guide to the First Steps of Cyber Hardening
April 10, 2018, 1:30 PM – 2:30 PM
Let?s face it- there are a lot of excuses when it comes to implementing cybersecurity controls into your business. It?s too difficult, too time consuming, and too expensive. The only certainty is that it?s too risky to NOT do it. This presentation will introduce you to PSA?s Cybersecurity Tier Zero Playbook. This playbook and resource guide will provide you with the simple and effective steps, questions, answers, and resources to begin the implementation of your own cyber plan.
Presenters: Bill Bozeman, PSA; Andrew Lanning, Integrated Security Technologies; Paul Schmick, Alliance Security; Darnell Washington, SecureXperts

Building Managed Service Into Your Business – Benefits to You and the Customer
April 10, 2018, 2:45 PM – 3:45 PM
With hardware and software sales increasingly commoditized, the motivation for building managed services into your business has never been greater. Listen to industry experts discuss best practices for creating a managed service program. What are the important steps in building true recurring monthly revenue into your business? What is the value to your business and your customer? Join this panel while they discuss some decisions companies need to closely consider that could mean the difference between success and failure in building managed services into your business.
Presenters: Chris Peterson, Vector Firm

The Key to Executing Business Strategy
April 10, 2018, 4:00 PM – 5:00 PM
People are more productive when they clearly understand their individual and team roles within a business strategy process. Ambiguity in role clarity around a defined process often occurs when a person?s ?talents? begin to morph their role and responsibilities. This can typically occur during the hiring or promotion process. Derailed hires can impact your organization, culture and customers. Hear real world experiences to help you understand best practices in disciplined hiring, role clarity and process definition that delivers long-term tactical execution results that will meet your long- term strategic business goals.
Presenters: Paul Boucherle, Matterhorn Consulting LLC

PSA is the world?s largest systems integrator cooperative made up of the most progressive security and audio-visual systems integrators in North America. Combined, PSA members boast over 400 branch locations, employ over 7,500 industry professionals and are responsible for over $4.5 billion annually in security, fire, life safety and pro audio-visual installations.