Alcatraz has named Sarah Lawler-Muzquiz as Director of Channel Sales. Lawler-Muzquiz is the latest addition to the team for Alcatraz – an innovative startup that’s improving access control by delivering secure, frictionless solutions that enhance flow, improve security, reduce overall cost, and work with any access control provider.

Based in Los Angeles, Lawler-Muzquiz builds influential, executive-level relationships and drives sales, marketing, account management, and technical training in the engineering, construction, and integrator channels for end users.

“Although Sarah is new to the team, her passion for our products rivals that of anyone here. We are very excited to have her championing our flagship product the Alcatraz Rock to the extensive list of impressive connections she has made in security over the years.” said Alcatraz Chief Executive Officer and Founder Vince Gaydarzhiev.

“Sarah has a great talent for identifying security needs and developing comprehensive solutions and we know her technical skill – coupled with her enthusiasm for helping businesses improve security – will be a great asset to our customers.”

Lawler-Muzquiz joins Alcatraz from Johnson Controls where she served in various roles, including Account Executive for Building/Connected Technologies, Strategic Owner Account Manager, and Sales Engineer.

Lawler-Muzquiz has a bachelor’s degree in Industrial Technology from California Polytechnic State University-San Luis Obispo.

“What impresses me most about the Alcatraz Rock 3D facial authentication platform is that it creates harmony for our security systems. The Rock truly enables a frictionless environment – without having to upgrade video management, access control, cameras, or buy more software on top of everything, to push analytics and assume everything ‘will work just fine,’” said Lawler-Muzquiz. 

Alcatraz is changing the way that companies view access control systems by providing a facial authentication solution that leverages artificial intelligence and analytics to modernize access control technology.