The electronic security market is fast paced and highly innovative with new technology that can be used to enhance new and existing security solutions becoming available all the time. Organisations operational requirements evolve over time too as they look for new ways to use their system for other activities, such as using video analytics for operational efficiency or marketing purposes. In a highly competitive market, having a solution that enables customers to take advantage of this as and when they require it, has inherent benefits that can take the discussion from ?cheap? to ?great value.’