Physical retail spaces are a vital link in modern, omni-channel retailing but how can you maximise their returns? Kimberly Goldsworth, VP marketing, Prism Skylabs, helps answer this burning question. There’s no question that more commerce is moving online. Amazon’s acquisition of Whole Foods is just one piece of recent evidence pointing to this trend. The flipside, however, is that the acquisition supports Amazon’s strategy to open more physical showrooms where shoppers can smell, taste, and handle products. As part of this, Amazon recently opened seven bookstores (with several more planned) in the US to cater to the resurgence in demand for physical books and allow people to test-drive gadgets like the Echo and the Fire TV Stick.