wifi-based

Brickstream Acquires NOMi for Offline Analytics

Shortly after NOMi – a company that bills itself as the Omniture of the brick and mortar store – acquired cross-device startup Media Armor, NOMi itself has been acquired by in-store analytics competitor Brickstream. Apple delivered a major blow to a core part of NOMi’s business when it revealed this summer that it would begin randomizing Media Access Control (MAC) addresses for mobile operating system iOS8.