ASIS International Reveals Newly Branded Global Security Exchange

ASIS GSX event branding

ASIS International announced the brand reveal of its flagship security event, Global Security Exchange (GSX).

Formerly known as the ASIS International 64th Annual Seminar and the Exhibits, the refreshed name and brand promise reflects the Society’s commitment to unite the full spectrum of security —cyber and operational security professionals from all verticals across the private and public sector, allied organizations and partners, and the industry’s leading service and solution providers— for the most comprehensive security event in the world.

“GSX is setting a new bar for education, networking, and security product and service excellence – addressing the issues critical to all sectors of the global marketplace,” said Ron Rosenbaum, chief global marketing and business development officer, ASIS International. “In 2017, we saw the beginning of this transformation, and with our 2018 event focus, Security Solutions. Multiplied, we will deliver a best-in-class environment for education, networking, and business building, resulting in year-round benefits for attendees and exhibitors alike.”

GSX will take place in Las Vegas, Nevada, September 23-27, in partnership with InfraGard and the Information Systems Security Association (ISSA).

The event will offer attendees enhanced opportunities for collaboration and engagement, with a focus on diversified programming, experiential learning, and hands-on access to the newest technologies and solutions on the market.

ASIS International President Richard E. Chase, CPP, PCI, PSP, noted that “as the global voice for the security profession, ASIS is focused on year-round success in the form of professional development, certification, fostering peer-to-peer communities, and the development of standards, white papers, and best practices. Convening the industry at GSX is a critical component of our mission to advance security worldwide.”

The revamped website showcases the revitalized brand and event theme. Registration will open mid-March.

Founded in 1955, ASIS International is the world’s largest membership organization for security professionals. With hundreds of chapters across the globe, ASIS is recognized as the premier source for learning, networking, standards, and research.

Source: gsx.org
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