Recently, at Google I/O in San Francisco, Brivo Labs, an Internet of Things company leading the emerging Social Access Management market, in conjunction with HotelTonight, unveiled frictionless hotel check-in and keyless entry.

The partnership combines the convenience of searching, booking, and payment of hotels on HotelTonight with Brivo Labs secured access control solutions.

Google I/O is an annual developer conference featuring highly technical, in-depth sessions, and showcasing the latest from Google’s product teams and partners.

The demo at Google I/O showcased how the HotelTonight Android app utilizes Brivo Labs’ SAM API and Google+ Sign-In to authenticate the identity of a guest and unlock a hotel room door.

If the guest chooses to bypass the front desk, they can use the Keyless Entry feature and head right to their room.

“Working with Brivo Labs was a natural fit for providing a streamlined, seamless, and now keyless end-to-end experience for our customers,” said Sam MacDonnell, CTO at HotelTonight.

“HotelTonight and Brivo Labs share a commitment to offering simple solutions to customers who are accustomed to instant accessibility through mobile applications that personalise and improve standard processes. Brivo Labs is extremely excited for the opportunity to partner with HotelTonight to showcase how our products can enhance the everyday lives of people in such a practical way,” said Lee Odess, Vice President of Marketing at Brivo Systems and General Manager of Brivo Labs.

Launched by Brivo Labs in March 2014, the SAM API serves as a platform for developing contextual access control applications. Brivo Labs has also developed additional innovative applications that connect virtual communities with physical spaces and devices including R