SmartMetric, Inc. (OTCQB: SMME ) — Credit and debit card fraud is starting to erode confidence in card providers, with many consumers using cards less often or abandoning them altogether after incidents, a global survey of 6,100 consumers by ACI Worldwide has reported. What seems to be changing quite rapidly is how consumers view fraud and how they react to it.

In the US, cards replaced because of fraud —or worse still because of a data breach— are likely to be used less often than they were before an incident.

Around one in four say they subsequently use those cards less often than before, presumably because of the fear of a repeat incident according to the ACI report.

SmartMetric has developed a payments card with a built in fingerprint reader that is in turn used to validate, authenticate, and then activate the credit or debit card each time it is used.

Using its own advanced miniaturization of components, it stores the card holder’s fingerprint inside the card and is only activated each time the card holder touches a sensor on the surface of the card.

This is a quantum leap in card security according to SmartMetric President & CEO, Chaya Hendrick. The company has commenced offering its card to Banks and Financial Institutions with a tremendous level of interest particularly in Europe said the company President.