Are you talking about cabling, software that needs to be installed, megabits per second and hardware to the prospect? Don?t do it, because you?re probably just confusing them. Is that the way Nest or Ring goes to market? Quite the opposite: they focus on how the user?s lives will be more convenient and safer. Here?s the way to make security simple for the customer: cloud-hosted integrated platforms that manage every technology through a single common interface.