Genetec announced a number of strategic hires in Europe to support the company?s sustained growth in both Europe and the Middle East. Francesco Serra, has taken on the role of Vice President of Sales for Europe, based in the Genetec European headquarters in Paris. Having held senior roles with Siemens, Avaya and Polycom, Francesco brings over 25 years of management experience in the technology industry. In his new role, Francesco will be responsible for driving the Genetec European sales and channel operations.