Today marks the launch of the Zenotta Digital System (ZDS), and with it, a step into a future where data is re-invented. The problems of data privacy, digital content ownership, creative freedom and trust are solved with the development of the first Peer-to-Peer Electronic Trade System. With the ZDS, digital content becomes a means of exchange, and files become programmable assets that can be truly owned, with identity, rights, intelligence and privacy embedded at the data level.