News Source For The Physical Security Industry

In the security industry, we deal with a lot of specialized terms, abbreviations, and technical lingo; PIRs, RMR, AHJs, POTS lines, Z-Wave, among a litany of others. Amongst professionals, this shorthand helps us communicate efficiently. But when we use these same terms with prospective customers, we risk creating confusion, eroding trust, and even losing the sale.

A constant discussion point in the electronic security industry is the need for a robust workforce development program and the critical role in which it plays into producing well-trained technicians. The advocates are not only the companies performing the installations, but also the manufacturers of the security products. It is in their best interest that the installation of their products is effective, supports customer satisfaction and promotes positive brand association.

Small business owners constantly juggle critical decisions on where to best invest their money. Should you upgrade your equipment? Add on new services? Increase your marketing budget?  While the business is expanding and thriving, the thought of selling “someday” might seem like a distant concern.

Running a business is deeply rewarding, but it also comes with its fair share of unique challenges—especially for those in the security industry, where operations never stop. Juggling responsibilities like new technology and customer satisfaction can create intense pressure and sleepless nights. Over the last several months, we’ve highlighted stories from various business owners as they open up about what’s keeping them up at night—and the steps they’re taking to overcome those challenges. This month I spoke with Gretchen Gordon, one of the founding partners of Braveheart Sales Performance.

ASIS International and the Security Industry Association (SIA) ASIS International and the Security Industry Association (SIA) have closed out a successful third annual Security LeadHER conference, a unique event dedicated to advancing, connecting and empowering women in the security profession. The sold-out event was held June 9-10, 2025, in Detroit, Michigan, gathering approximately 450 security professionals from across the United States and internationally.

Have you ever had a shiny new gadget that promised to change your life, only to realize you had no idea how to use half of its features? It’s that moment when we sigh and think, “I’m probably missing out on so much.” This is exactly why onboarding is such a powerful yet often underestimated part of any experience—be it a new hire joining your team or a customer getting their first taste of a high-tech product. At bacalao, we’ve seen time and again how a well-thought-out onboarding process can elevate everything from employee engagement to customer satisfaction in a big way.