Store Mannequins With RFID Tracking Now Recording Everything You Do

Video Store Mannequins With RFID Tracking Now Recording Everything You Do

A well-dressed, picture-perfect  mannequin stands still in a middle of a department store. She looks like any other life-size figure you’ve seen, except she can see and hear you. It has cameras for eyes, audio recording capabilities, an embedded computer to analyze shoppers’ faces, and a modem to upload the data to a server.

Called the EyeSee Mannequin, it’s meant to provide more data to retailers and department stores about shoppers, says its creator. “The EyeSee can tell if a shopper is male or female, his or her age range, how much time you spent looking at it and its outfit,” Max Catanese, the CEO of Almax, told ABC News.

The EyeSee can also tell the ethnicity of shoppers. The goal, as you might assume, is for stores to know more about who is shopping and looking at the displays. How long you looked at one mannequin versus others, how many types of shoppers come into the store, etc.

Video Store Mannequins With RFID Tracking Now Recording Everything You Do “The potential is huge. A store can really know who their client is. Let’s say you have eight floors and six floors are for women and two are for men, but you find out 80 percent of the shoppers are male. You want to change the ratio and switch it,” Catanese said. The computer inside the mannequin captures data about each of the shoppers it sees and then uploads that to a portal

Source: pakalertpress.com

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