Wavestore announced that in a newly created role, Tim Denby will assist his colleagues within the Wavestore sales team to bring to the attention of consultants, installers, and systems integrators the exciting new business opportunities offered by the wide range of analytical products when they are integrated into Wavestore’s VMS.

Previously Marketing and Sales Director of footfall and people counting specialists, Axiomatic Technology, Tim is well known for his enthusiastic promotion of analytic solutions which he passionately believes can, when professionally planned and implemented, make a substantial contribution to business efficiency, as well as add considerably to the capabilities of a video surveillance system designed to detect criminal or terrorist activity.

His previous involvement at Axiomatic Technology in the deployment of analytics projects for a large number of businesses and organizations, as well as his time as Sales Manager for leading EPOS suppliers, Point Four, has enabled Tim to acquire expert knowledge on how analytics can offer real life benefits and value to various vertical markets, such as retail and leisure.

“I believe the future success of analytics will involve bringing together many different combinations of technologies and systems,” said Tim. “One of the key reasons why I am so excited about joining Wavestore, is that it is a company that truly understands the importance of having an open platform philosophy which can lead to the opportunity to work with third party hardware and software providers to deliver customers a seamlessly integrated solution.”