While loss prevention is a valid reason from a security perspective, it is often much easier to get the budget signed off when colleagues from other departments can be convinced to support the proposal. Examples of cross-functional use of network video include dwell time analysis to allow store managers to alert their team when extra customer assistance is needed. The heat map function can be set up to proactively alert the staff about low-traffic in campaign areas so they can quickly rectify the situation. Lastly, people counting is useful for conversion rate and sales planning.