Marketing

PSA TEC 2019 Opens Call For Presentations

PSA announced the call for presentations for PSA TEC 2019 is open. TEC, presented by PSA, is the premier education and networking event for all professional systems integrators in the security and audio-visual markets. TEC features industry leading education and certification programs, networking, and dedicated exhibit hours designed to advance the skills and expertise of industry professionals nationwide. This premier training venue is open to all industry professionals and is designed to meet the educational needs of all employees within an integrator’s organization.

Axis And Canon Announce Change Of Global Sales And Marketing Framework For Network Video Portfolio

Axis Communications and Canon, Inc. announced an agreement under which the two companies would change their sales and marketing efforts in major regional markets worldwide. In Europe, the Middle East and Africa (EMEA) and North America, Axis will assume responsibility for the marketing and sales of Canon’s entire network video product portfolio, starting in EMEA on September 1 and in North America on October 1.

How to Secure the Budget for a Video Surveillance Upgrade in Retail Organizations

While loss prevention is a valid reason from a security perspective, it is often much easier to get the budget signed off when colleagues from other departments can be convinced to support the proposal. Examples of cross-functional use of network video include dwell time analysis to allow store managers to alert their team when extra customer assistance is needed. The heat map function can be set up to proactively alert the staff about low-traffic in campaign areas so they can quickly rectify the situation. Lastly, people counting is useful for conversion rate and sales planning.

Kim Loy Named Vice President of Marketing, Pelco Video Line

Pelco by Schneider Electric announced the appointment of Kim Loy to the role of Vice President of Marketing for the Pelco Video Line of Business. In this role, Loy will drive strategic marketing initiatives on a global level in support of the company’s continued investment and commitment to its Pelco IP video surveillance solutions.

Security Partners and WAVE Electronics Announce Collaborative Rebate

Security Partners and WAVE Electronics today announced the introduction of the “4-Star Program,” a collaborative rebate program between the two companies that gives security dealers a profit advantage for products purchased from WAVE Electronics with monitoring services from Security Partners.

3xLOGIC Appoints Marketing Leader to Help Drive Company’s Ambitious Growth Plans

3xLOGIC, Inc., a leading provider of integrated intelligent security solutions, announced that Wendi Burke has been appointed as the company’s Senior Director of Marketing. Based out of the Westminster corporate headquarters, Burke has been tasked with building a structured marketing organization and marketing strategy, utilizing web-based tools, social media platforms, and a more comprehensive product marketing offering, along with standard marketing initiatives.

Linear Launches Dealer Program for Enterprise Access Control

Linear, a Nortek Inc (NASDAQ: NTK) company and leading security and access control manufacturer for residential and commercial markets, introduces an exclusive dealer program for its embedded, IP browser-based Linear Enterprise access control system, designed for sites with 1 to 128+ doors. Additional incentives unique to Linear’s Enterprise dealer program include special demonstration gear, co-op opportunities, and free freight for qualified purchases.

PSA Security Network Hires Director of Marketing

PSA Security Network® announced the addition of Kim Garcia as Director of Marketing. Garcia will be responsible for developing and managing all aspects of the marketing and communications strategy to support the company’s sales goals, educational programs, and member services. “The company already has a great reputation in the security industry,” said Garcia. “The opportunity […]

Samsung Techwin’s WiseNetIII DSP Chipset Wins Prestigious ‘Rewarding Innovation’ Award

The WiseNetIII DSP chipset was among the winners of nine different categories, including access control, intruder alarm, perimeter protection, infrastructure security, and video surveillance solutions. The winners were announced at an award ceremony which took place on the Benchmark stand at IFSEC International on 18th June and were chosen by a judging panel which included […]

Cognitec Upgrades FaceVACS Video Scan Biometric

Face recognition technology provider Cognitec Systems has released its latest version of FaceVACS-VideoScan. Now available in version 5.2, the technology that allows for real-time face recognition in live video streams includes the latest facial biometric algorithm B8, as well as major system upgrades. The upgrades are a response to the growing number of use cases […]