VIZpin, the market leader in Commercial Smartphone Access Control, recently announced that Wendi Grinnell has joined the company as their Director of Marketing. Wendi will be responsible for conceiving and executing marketing strategies and tactics that drive growth and increase brand awareness.

Grinnell is a marketing and digital communications professional with almost 20 years of both small business and large corporation experience. Most recently, she was an eBusiness Specialist for TE Connectivity Ltd., a global manufacturing company, where she was responsible for eCommerce application development and support, managing voice of the customer feedback, and supporting corporate marketing campaigns.

“We’re excited to have someone with Wendi’s breadth and depth of experience join us,” said VIZpin President and CEO, Paul Bodell. “Her diverse skill set enables her to bring a strategic vision and focus to our organization as we continue to innovate and grow.”

When asked about her new role, Wendi was enthusiastic. “I’m passionate about the power of marketing and excited about translating the company’s business objectives into marketing strategies that will ultimately drive revenue.”

VIZpin designs, manufactures and markets VIZpin cloud based access control solutions that include cloud based management tools (SaaS), Smartphone apps and low cost Bluetooth controllers. The VIZpin solution provides a secure, convenient and affordable way to connect any device to the Internet of Things (IoT) by using your phone as your key and your network.