ZBeta has advanced its leadership structure by appointing senior executives Conal O’Doherty and Jesse “JJ” Knutson as principals of the firm. In their roles as Chief Growth Officer and Chief Operating Officer, respectively, both leaders will continue working alongside Zack Brunette, CEO, to guide strategy, operational priorities, and the company’s long-term evolution.
ZBeta’s approach is grounded in the belief that effective security programs should function as seamlessly as great design—reducing friction while enabling organizations to operate at their highest potential. Elevating Conal and JJ to principal roles reinforces this philosophy and aligns leadership around a shared commitment to transforming security into a strategic business function.
Strengthening Strategic And Operational Leadership
ZBeta’s leadership team brings decades of experience building security and business consulting programs that balance innovation with practical execution. The firm has partnered with Fortune 50 organizations including Amazon, Microsoft, and Wells Fargo, helping global enterprises navigate increasingly complex security environments with clarity and confidence.
As Chief Operating Officer, JJ Knutson has provided operational leadership across consulting, design, and engineering practices. With more than 25 years of experience spanning systems integration, manufacturing, engineering, and advanced security program design, he has led initiatives across corporate security operations centers, data centers, financial institutions, and critical infrastructure environments.
“ZBeta’s success has always come from great people, strong collaboration, and a commitment to doing things the right way,” said JJ Knutson.
“Becoming a principal reinforces our dedication to helping clients build smarter, more resilient security programs as we enter this next chapter.”
Driving Growth, Culture, And Client Relationships
Conal O’Doherty has played a key role in shaping ZBeta’s strategic direction, brand identity, and talent and culture model. His leadership has helped strengthen organizational performance, build high-performing teams, and foster cultures rooted in trust and accountability. His relationship-driven approach has been instrumental in accelerating ZBeta’s growth and deepening long-term client partnerships.
“I’m proud of what we’ve built at ZBeta, but even more inspired by where we’re going,” said Conal O’Doherty.
“Our focus has always been on attracting the best talent and enabling them to do their best work for the best clients, and that will remain central as we grow.”
With this enhanced leadership structure, ZBeta continues to advance its long-term vision of redefining how physical security programs are designed, implemented, and experienced across enterprise environments.
ZBeta applies a data-driven, technology-led, and human-centered approach to help clients architect, engineer, implement, and operate superior physical security solutions at scale. From corporate campuses and data center megacampuses to future-ready technology roadmaps, ZBeta delivers outcomes with precision, speed, and confidence.
Frequently Asked Questions (FAQs)
1. Who has ZBeta appointed as principals of the firm?
ZBeta has appointed Conal O’Doherty, Chief Growth Officer, and Jesse “JJ” Knutson, Chief Operating Officer, as principals.
2. What does the principal role mean at ZBeta?
Principals help shape the firm’s strategic direction, oversee operational priorities, and guide long-term growth alongside the CEO.
3. How does this leadership change impact ZBeta clients?
The appointments strengthen continuity, strategic leadership, and operational execution, ensuring clients benefit from experienced, engaged decision-makers.
4. What experience does JJ Knutson bring to ZBeta’s leadership?
JJ brings over 25 years of experience across systems integration, engineering, manufacturing, and advanced security program design for complex environments.
5. How has Conal O’Doherty influenced ZBeta’s growth?
Conal has shaped corporate strategy, brand development, talent and culture initiatives, and long-term client relationships that drive sustainable growth.