New research “How to Scale Live Video Monitoring?” released in partnership with 3dEYE during The Monitoring Association Annual Meeting

The Monitoring Association Annual Meeting, Parks Associates released the new white paper “How to Scale Live Video Monitoring? Empowering Next-Gen Operators with Cloud Video AI,” in partnership with 3dEYE, which underscores the urgent need for more efficient and scalable monitoring solutions as false alarms continue to burden operators and law enforcement.

The research finds that up to one-half of home security system owners say their systems trigger too many false alarms, with 62% reporting at least one false alarm every year. These repeated false activations strain monitoring resources, delay response times, and damage customer trust.

“The monitoring industry is at a tipping point,” said Elizabeth Parks, President and CMO, Parks Associates.

“AI and cloud services are fundamentally redefining how operators, central stations, and integrators can deliver safety, efficiency, and intelligence at scale. We are excited to share this new research with the industry, especially the opportunity in multifamily market.”

The new AI-powered cloud platforms can solve this crisis:

• Reduce false alarms — AI video analytics can cut unnecessary alerts by over 50%, saving millions in wasted resources and police response costs.
• Improve operational efficiency— Cloud platforms convert tens of thousands of raw alerts into as few as 4-6 actionable alerts per camera daily.
• Enable scalability — Cloud-based monitoring eliminates local hardware dependencies, allowing providers to expand across geographies and verticals without proportionally expanding headcount.
• Unlock new revenue streams — AI-powered video insights support operations in retail, construction, logistics, and multifamily housing, enabling companies to expand operations beyond single-family residential.

“As cameras and alerts explode, adding operators and screens is no longer sustainable,” said Katherine Balabanova, Chief Revenue Officer, 3dEYE.

“The monitoring industry faces more video, more alarms, and more customer use-case requests than ever before. To stay relevant, it must scale smarter, not bigger. Cloud video AI platforms make this possible by slashing false alerts, distilling tens of thousands of signals into a few actionable events, and unlocking market expansion into multifamily, retail, industrial, and beyond. With analytics rule engines that deliver life safety, operational efficiency, and measurable ROI, monitoring centers can grow portfolios without adding headcount and turn scale from a challenge into a competitive advantage.”

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.