Top retail American giants are leveraging the power of the internet to grow their businesses online. They have opened up online stores to target shoppers who prefer doing their shopping online in the comfort of their homes.

This has not only driven traffic to their online sites, but also to their brick and mortar stores since the consumers who conduct searches online often end up going to the store to buy the products.

However, as the infographic from RedBrain shows, much as the in-store shopping is still bringing in more money than online shopping, the money coming in from online consumers cannot be frowned upon.

For instance, the first-ranking retailer, Nordstrom, collects $3.7 billion from online consumers and $11 billion from in-store shoppers, while Macy’s online revenue is $ 5.3 billion and its in-store one is $19.53 billion.

This is quite impressive considering the fact that offline shopping has been in existence much longer than online shopping. Moreover, the online revenue is expected to keep growing due to the rising number of smartphone users worldwide, various ways you can market online like through the use of apps, and the ease of shopping online.