Louroe Electronics, industry leader in audio security, announced their involvement in the 2014 Trade Winds: The Americas initiative, a business development conference and trade mission taking place in Central and South America from May 15 – May 23.

The program allows American businesses to expand trade with their counterparts in Colombia, Panama, Chile, Ecuador, and Peru — some of the largest prospective export markets for the United States. Louroe will participate in the Panama and Colombia trade mission stops and work in partnership with senior embassy officials.

“We are thrilled to embark on Trade Winds and meet with companies in Panama and Colombia, two countries where we have wanted to expand our exports,” said Richard Brent, CEO of Louroe Electronics. “We are filled with gratitude that the U.S. and Foreign Commercial Service would provide the Trade Winds Mission to help manufacturers like Louroe actualize our trade aspirations.”

“Trade Winds America is more than just a conference, it’s an opportunity to strengthen U.S. commercial ties with important trading partners in the Western Hemisphere, while working to boost U.S. exports and support American jobs,” said Assistant Secretary of Commerce and Director General of the U.S. and Foreign Commercial Service Arun Kumar. “I’m elated that so many U.S. companies like Louroe Electronics see the value and are making the most of this great opportunity to network with potential partners in the region.”

Trade Winds gives Louroe and other participants the educational tools as well as the personal means to successfully enter the Latin American marketplace. Through the business development conference, corporations will learn how to increase profits and overcome barriers specific to the Americas.

Attendees will also have the opportunity to meet with Latin American business influencers, industry leaders and government officials from the U.S. Embassies and Consulates. With more than 100 companies and 200 delegates from 25 states traveling to the conference and/or mission, Trade Winds may be the largest U.S. Department of Commerce trade mission this year.