ProdataKey Rounds Out Its Executive Team with Promotions and Hirings

ProdataKey has promoted Dallan Labrum to Executive Vice President of Sales, Brach Bengtzen to Vice President of Marketing, and Evan Orme to Chief Technology Officer and hired Brian Cropper as Chief Financial Officer.

As Executive Vice President of Sales, Mr. Labrum will continue to lead revenue growth through expanded integration and channel partnerships and the pursuit of new vertical markets for PDK solutions.

During his seven years with the company, Labrum has nurtured a passionate, partner-centric sales culture, earning the company the highest levels of partner loyalty, customer satisfaction, and multiple industry honors.

Mr. Bengtzen, Vice President of Marketing, has served ProdataKey in various marketing, sales, and leadership roles since joining the company in 2017. His deep-rooted understanding of the customer mindset and facility for communicating PDK’s unique value proposition as the easiest-to-use, anytime, anywhere access control platform have been instrumental in building the award-winning PDK brand.

Mr. Orme, Chief Technology Officer, has held engineering leadership roles within the company since 2019 and has personally guided the development of the many hardware and software innovations that distinguish PDK solutions. The company’s newest generation of products – the RED high-security line of OSDP-compliant hardware and soon-to-be-released 2.0 cloud platform – are fruits of his tenure.

Mr. Cropper, ProdataKey’s newly appointed Chief Financial Officer, joins the company Mr. Cropper, Chief Financial Officer, joins the company following decades of experience directing financial operations and business strategies for established companies and start-up ventures. At ProdataKey, he will spearhead the company’s financial, operations, and supply-chain management.

“We are excited to welcome Brian to the ProdataKey team and to announce the promotions of Dallan, Brach, and Evan,” said CEO and President Evan Tree.

“These appointments reflect our commitment to investing in our people and technology. In joining Brad Baldwin, our Vice President of Product, and me, we are equipped with an incredibly talented executive prepared to keep PDK an industry leader, providing the market with relevant and innovative solutions for the foreseeable future. This team’s collective vision, insights, and proven leadership ensure that ProdataKey and those who rely on us for their security, safety, and livelihood are in the best of hands.”

ProdataKey (PDK) is a leading innovator of networked cloud-based access control products and services. The company’s PDK io cloud platform allows for complete system management and control through any web-connected device, anywhere, anytime. visit:

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