Hirsch UK has appointed Tom Bayley as Business Development Manager for London and the South-East, strengthening the company’s regional sales leadership and partner engagement strategy.
With more than 13 years of experience in the security industry, Bayley brings expertise across both manufacturing and systems integration. His previous roles include positions at Commend, Johnson Controls, and Mobotix.
Strengthening Regional Customer Support
Commenting on the appointment, Alex Rumsey, Sales Director UK at Hirsch, said the addition reinforces the company’s commitment to supporting partners and customers in a key strategic region.
“We are excited to welcome Tom to our team. With a wealth of industry experience and knowledge, his appointment strengthens our continued commitment to supporting our customers and partners across one of the UK’s most strategically important regions.”
Extensive Security Technology Experience
Throughout his career, Bayley has built a strong reputation for developing trusted relationships across the security ecosystem. His background includes working with advanced communication systems, integrated security platforms, and IP video technologies.
This experience aligns closely with Hirsch’s technology-led strategy and its expanding portfolio of integrated security solutions.
A Strong Fit With Hirsch’s Engineering Culture
Speaking about joining the company, Tom Bayley highlighted the strength of the Hirsch brand and its technology-driven approach.
“This is a well-known, quality brand with a proven track record of more than 40 years. As part of the impressive Hirsch Group and its broad technology portfolio, the company’s strong partner-led model and its engineering culture really stood out to me.”
He also noted a personal connection to the company’s roots, having grown up near the headquarters of TDSi in Poole, which is now part of the Hirsch Group.
Expanding Hirsch’s Presence In London And The South-East
In his new role, Bayley will focus on expanding Hirsch UK’s presence across London and the South-East by supporting partners, generating new opportunities, and helping the company secure major tenders.
“No day is ever the same in this industry,” Bayley said.
“I enjoy pushing for results, meeting people, and shaping my work through experience and trusted relationships. It’s a great mix of field engagement and strategic planning.”
He added that he is particularly looking forward to working closely with Hirsch’s internal teams and championing the company’s growing range of products and solutions.
A Family Sporting Legacy
Outside of his professional career, Bayley also celebrates a proud sporting connection. His brother, Will Bayley, won gold for Great Britain Paralympic Team at the 2016 Summer Paralympics in Rio de Janeiro.
Hirsch is a global provider of high-security access control, video intelligence, perimeter protection, and identity authentication solutions. The company focuses on unified platforms designed to help organizations manage risk, protect people, secure critical assets, streamline operations, and maintain compliance in mission-critical environments worldwide.
Internal Links:
https://security.world/enterprise-access-control-systems/
https://security.world/integrated-security-platforms/
External Links:
https://hirschsecure.com
https://www.johnsoncontrols.com
Frequently Asked Questions (FAQs)
1. Who is Tom Bayley?
Tom Bayley is a security industry professional with more than 13 years of experience across manufacturing and systems integration roles.
2. What role has Tom Bayley taken at Hirsch UK?
He has joined Hirsch UK as Business Development Manager for London and the South-East.
3. Which companies has Tom Bayley worked for previously?
His previous experience includes roles at Commend, Johnson Controls, and Mobotix.
4. What will Tom Bayley focus on in his new position?
He will work on expanding Hirsch UK’s presence in London and the South-East by supporting partners, generating new business opportunities, and helping secure major tenders.
5. Who is Will Bayley?
Will Bayley is Tom Bayley’s brother and a British Paralympic table tennis champion who won gold at the Rio 2016 Paralympic Games.