OnSSI established a model of collaboration with the company’s highly-prized authorized channel partners to help increase their sales and profitability with enhanced support services. The Premier Partner Program allows authorized channel partners to be part of a select group of professionals offering OnSSI’s industry-leading Ocularis Video Management System (VMS).
By limiting the number of authorized channel partners, OnSSI provides its authorized partners with less competition, more opportunities, and support to cultivate new customers and increase sales and profit margins.
“OnSSI continues to experience exponential growth, and we attribute this in part to the outstanding success of our Premier Partner Program,” said Ken LaMarca, VP of Sales and Marketing, OnSSI.
“OnSSI continues to enhance its Premier Partner Program with new programs and higher profitability so that our select channel partners can capitalize on the benefits that Ocularis provides for large customers.”
OnSSI has implemented numerous measures to help ensure the success of its authorized channel partners above and beyond their Premier Partner Program. For example, unlike most VMS providers, OnSSI will not sell camera licenses to non-authorized channel partners or online retailers, and you won’t find OnSSI licenses on any e-commerce platforms, resulting in decreased competition for authorized channel partners.
OnSSI authorized channel partners who enroll in the company’s Premier Partner Program are eligible for Silver, Gold or Platinum status based on sales activity and scale of operation. Channel partners are presented with a unique value proposition with the following key benefits when enrolled:
- Special discounts and cost incentives
- Direct sales leads from OnSSI
- Priority technical support
- Discounted training certification and courses
- Sales training on Ocularis
- Inclusion on the OnSSI website with a dedicated company profile
OnSSI is encouraging authorized channel partners bordering on achieving the next status level (from Silver to Gold or Gold to Platinum) to do so before the year’s end so they can take advantage of extended benefits throughout 2019.
“We have witnessed sizeable growth with many of our authorized channel partners since implementing our Premier Partner Program, and how the added benefits they’ve received have helped contribute to their success,” adds LaMarca.