News Source For The Physical Security Industry

In the world of sales, the ability to learn and adapt is crucial. Salespeople are no strangers to the lessons taught by mistakes. The pain of a lost deal, a missed opportunity, or a failed pitch drives us to avoid those pitfalls in the future. Even if we’re not consciously trying to learn from our mistakes, the human response to pain ensures we do, at least on a subconscious level. However, there’s a powerful tool in the sales arsenal that’s often underutilized: learning from our successes.

My career as a professional in the security industry began as a systems installer in the New York tri-state region, which ultimately led me to forming my own company monitoring and servicing residential and commercial end-users. Shortly after, I had the good fortune to connect with a bright electrical engineer, Jonathan Sohnis, and together we founded Altronix. It seems like yesterday, but it was almost 40 years ago that Altronix was established. I’m responsible for sales and marketing, while my partner focuses on engineering and manufacturing. Initially, we saw an opportunity to enter the professional security industry with a mission to design and manufacture better power products and peripherals with added features and higher reliability.