For as long as I’ve been in the PR industry (and yes, it’s been a while), the demise of my profession has been declared with surprising regularity. Fifteen years ago, we were told: “PR is dead! SEO is the only thing that matters.”Then came the rise of social media: “PR is dead! Find the influencers!” Three years ago, with the launch of ChatGPT, the chorus grew louder: “PR is dead. Now the robots will write everything for us, for free!”
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