PSA Announces All-Encompassing Education Track Lineup for 2019 ISC West

Providing Sessions For the Entire Business Structure with Topics on Leadership, RMR, Marketing and Cybersecurity During 2019 ISC West.

PSA announced it will host an education track with sessions during ISC West in Las Vegas, NV on April 9-11, 2019. The PSA education track will be held exclusively on Tuesday, April 9. Members of PSA Committees, PSA executive leadership team, and other industry experts will lead the six sessions that are included in the PSA Track. The sessions being offered will include:

The Emerging Leader: The Change Agent in the Security Industry
April 09, 2019, 8:30 AM – 10:00 AM, Sands 308/309
In today’s fast-paced business environment, organizations are in need of innovative and flexible leaders. Emerging leaders should be the agents of change needed to lead their organizations to success. Emerging leaders must rapidly learn and implement fundamental management skills, develop wide-ranging strategic perspectives, and take their leadership to the next level. Attendees will discover key behaviors and essential skills needed in today’s marketplace for the evolving leaders of tomorrow.
Moderator: Chris Salazar-Mangrum, USAV
Presenters: Anthony Berticelli, PSA; Henry Hoyne, Northland Controls; Sharon Shaw, Google, LLC.

Succession Planning: Hiring, Retaining, and Developing Teams To Keep Your Business Running Smoothly
April 09, 2019, 10:15 AM – 11:15 AM, Sands 308/309
We’ve all felt the pain of having a key position unfilled for months, getting bogged down behind training plans, or even postponing retirement because there is no identified backfill. Whether you are an owner, manager, or an individual contributor, open positions can have an impact on your productivity.
Succession planning for all positions is critical to the continuity of business, employee retention, and short and long-term success for companies large and small. In this session, panelists will identify how to succession plan for all positions, methods to stay on top of the process, and how to keep your company running on all cylinders through change.
Moderator: Chris Salazar-Mangrum, USAV
Presenters: Anthony Berticelli, PSA; Paul Boucherle, Matterhorn Consulting LLC

Building a Culture of Accountability
April 09, 2019, 11:30 AM – 12:30 PM, Sands 308/309
How do you improve the culture of your business? How do you get your employees to be more engaged and to take ownership? To create a culture of accountability where employees are engaged and seek ownership, you start by practicing what you preach. Join leaders in the industry to hear how they work with their teams, discuss best practices, and describe the components that build a culture of accountability.
Moderator: Paul Boucherle, Matterhorn Consulting LLC
Presenters: Christine Lanning, Integrated Security Technologies; Shad McPheters, Northland Controls; Ric McCullough, PSA

RMR: Transforming the Security Integrator
April 09, 2019, 1:30 PM – 2:30 PM, Sands 308/309
Now more than ever, it is imperative for security companies to be successful at generating recurring monthly revenue (RMR). Security companies without an RMR component miss out on the steady, long-term monthly income that can be generated from service contracts, remote monitoring services, and other automated features and components end users are increasingly looking for. In this session, attendees will discover how to increase stability in their security company’s cash flow. Additionally, end users will learn about the value of having ongoing support and smooth, reliable operation of their systems.
Presenter: Bill Bozeman, PSA

Marketing Strategies for Small to Medium Sized Security Companies
April 09, 2019, 2:45 PM – 3:45 PM, Sands 308/309
The goal of marketing is to connect your business’ value to the right customer base. Marketing to potential customers is the lifeblood of your security company. It is a simple concept but can take on many different shades. There is no magic bullet. In this session, attendees will examine which strategies may be viable and which could potentially be a waste of company resources. Session attendees will identify which marketing strategies and techniques to utilize and adapt to align within their business and company budget.
Moderator: Tim Brooks, PSA
Presenters: Robbie Danko, LVC Companies; David Morgan, Security Dealer Marketing; Jamie Goswieler, Vector Firm

The Convergence of Cyber and Physical Security- A Shared Responsibility
April 09, 2019, 4:00 PM – 5:00 PM, Sands 308/309
The IP-enablement of security technology has created an ever-growing cyber impact on the physical security industry. While well intended, this convergence has created a new security threat that both public and private organizations are struggling to combat. In this session, attendees will hear about the shared responsibility of the manufacturer, integrator, and end user and the protections that are being implemented to harden physical security systems, along with the challenges that both the integrators and end users face with the implementation of technologies and the convergence of cyber and physical security.
Moderator: Gary Hoffner, Photo-Scan of Los Angeles, Inc.
Presenters: Andrew Lanning, Integrated Security Technologies; David Brent, Bosch Security.

PSA is the world’s largest systems integrator consortium made up of the most progressive security and audio-visual systems integrators in North America. Combined, PSA members boast over 400 branch locations, employ over 7,500 industry professionals and are responsible for over $4.5 billion annually in security, fire, life safety and pro audio-visual installations.